Controlled Overwelm to Persuade

As I reviewed Kevin Hogan's book, Covert Persuasion, I found one powerful technique to persuade a prospect is to use the power of three.  The key is to put three presuppositions in a row.  By doing this you will create controlled overwhelm in their mind.  It is by far one of the most persuasive, the most often used and successful approach to use.  Do you see how the previous sentence had 3 parts... the power of three.. presuppositions. 

You will communicate in a way that will give just a bit of confusion.  What I call, professionally confusing the client.  Within these 3 presuppositions, you have to include something that is clearly true.  This creates credibility and acceptance in the prospects mind.   Then their mind will believes all that is stated.  It has been proven that the mind can sort through three presuppositions in a conversation, yet more than three are given, it moves beyond the brains ability, so keep it to three.   

When you are working on your approach using the power of three, look to what state you would like your prospect to be feeling.  Take our a sheet of paper and list all the presuppositions that you can come up with.  Take three and use them, making sure one of them is obviously true and the other two stretch the prospects mind into the direction you are seeking.  You will enjoy great success with this technique... after a little practice.

To learn more about the power of three and persuasion, go to Cindy Eyanson Online

Make it a great day!
Cindy