3 Filters that can help you Persuade anyone

There are 3 filters that Kevin Hogan writes about in Covert Persuasion that if you are aware of, can make in impact on those you are persuading. 

Deletion
Distortion
Generalization

Deletion is something we do out of necessity.  This is when we remove details from a story to shorten it in order to keep the other persons attention.  Otherwise we would give every single detail to everything we do.  Usually we leave out unimportant details.  With this new awareness, you can now analyze what you delete from your conversations.  Many times you will find something that you would normally delete that will allow your prospect to open their mind  to your way of thinking. 

Distortion is when you exaggerate a story.  You make it better or worse in order to fit your needs.  "That was the worst dinner I have ever had.  The service was hideous.  The food was cold.  I thought I was on an episode of Hells Kitchen"  Now it might have been bad, but the worst, hideous... You may not have liked your food, but overall the comments were distorted.  Distortions can help or hurt your persasion tactics, so watch them closely.

Generalizations happen all the time.  Everyone does them.  Even you.  Now those were all generalization.  When we generalize we make everything global, everyone does it, we all need it.  If your prospect generalizes, then it can be helpful to do the same.  Yet if they don't, it can hurt the process of persuasion.

It is important to know that we all distort, delete and generalize.  Use this knowledge to your advantage by showing the benefits, which will allow you to make your request or proposal most appealing.

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Make it a great day!
Cindy